Branding examples from Jimmy Buffett, Oprah and Glenn Beck
Mar 31st, 2011 | By joegrimmTweet This article was originally posted Jan. 31, 2011 on Poynter Online. By JOE GRIMM Michigan State University School of Journalism Although Oprah Winfrey, Glenn Beck and Jimmy Buffett are on different pages, they use the same playbook when it comes to career branding. Each has developed interlocking brands of the type that can help
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