Social networks help journalists stalk and talkMay 17th, 2009 | By joegrimm | Category: News
By JOE GRIMM
Kurt Greenbaum is up to his eyeballs in eyeballs. As director of social media at the St. Louis Post-Dispatch, he has schooled himself in Del.icio.us, Digg, RSS and Twitter to build audiences for his newspaper — and his career as a journalist.
The “STL Social Media Guy” spoke about his passion at a regional Society of Professional Journalists conference held in St. Louis, Mo., April 24-25, 2009.
The journalistic community’s familiarity and skills with social networks appears to be widely divergent. Some, like Greenbaum, or out in front, other are learning and some have just a toe in. Greenbaum urged those with just a toe in to take the leap and begin really developing and learning to use the tools, which both gather and broadcast news.
He cites a couple of examples. One is the Dallas Morning News’ “Dollar Wise.” It aggregates money-saving tips from across the Web and gives readers an ever-expanding collection of helpful links, like the social bookmarking site Del.icio.us, where people can follow good links posted by friends.
Greenbaum recommended Publish2, a site designed to help journalists share resources with readers.
Audience questions indicated that there are still a lot of journalists who have not really tapped into social media. Greenbaum suggested some clear, simple and free training about social media available from Common Craft. Here is the RSS video.
There are Common Craft videos on other subjects, as well.
Greenbaum has more ideas in a slide presentation on his blog.