Professional branding

Now, employers can watch you through Facebook Graph

Jan 22nd, 2013 | By
Cat watches computer screen

Facebook Graph will become a new tool that employers can use to study candidates — and a way for job-seekers to build compelling online portraits of themselves.

Lance Armstrong’s colossal career brand failure

Jan 16th, 2013 | By
Lance Armstring on bicylce, blue jersey

Lance Armstrong violated the trust that a brand builds with its audience. Lying about who he is and what he stands for could be more dangerous than the lies he told about doping.

What to do when LinkedIn buzzwords fizzle

Jan 2nd, 2013 | By
Hand reaching for a Sticky Note with a buzzword on a wall full of them.

LinkedIn’s annual roundup of overused buzzwords is a good New Year’s reminder to dig into what our profile say about us and rely on descriptive nouns and verbs that employers search fr rather than adjectives.